Insights & Resources
Strategy, development, and SEO insights from the team building 350+ websites.
Digital Strategy
WordPress vs Squarespace vs Wix: An Honest Comparison
An Honest Look at Your Options We build on WordPress. That’s our recommendation for the vast majority of…
Web Design
What Your Web Developer Isn’t Telling You About Page Builders
The Pitch Sounds Great “Build a professional website without writing a single line of code.” That’s the promise…
WordPress Development
Why We Build Every Site on WordPress (And When You Shouldn’t)
Our Position: WordPress Wins for Business Websites We’ve built sites on a lot of platforms over the years.…
AI Search
How to Structure Your Website So AI Can Recommend It
AI Doesn’t Rank Pages — It Understands Entities Traditional SEO is about ranking pages for keywords. AI search…
AI Search
AI Buttons on Websites: What They Are and Whether You Need Them
The AI Button Trend, Explained You’ve probably seen them popping up on websites: little buttons labeled “Summarize with…
AI Search
What Is an llms.txt File and Does Your Business Need One?
What Is llms.txt? If you’ve heard of robots.txt — the file that tells search engine crawlers what they…
SEO
Why Content Strategy Matters More Than Keywords in 2026
Keyword targeting alone won't rank your site anymore. Search engines reward topical authority — here's how to build…
Digital Strategy
Why Your Website Needs Ongoing Maintenance (Not Just Updates)
Clicking "Update All" isn't maintenance. Real website maintenance includes security monitoring, performance optimization, and proactive issue prevention.
AI Search
How to Get Your Business Recommended by ChatGPT
Millions of people now ask ChatGPT for business recommendations. Here's what determines whether your business gets mentioned —…
