An Industrial Site That Sees Every Click
0.86s Full page load
4 Analytics tools stitched
Live Looker Studio dashboard
4-vendor Multi-partner delivery

SDC wanted HubSpot-style named user journey tracking across their site — who landed where, what they clicked, what turned into a lead. But HubSpot’s price tag and PII limitations made it the wrong fit. They needed the same visibility on a WordPress foundation that also had to be fast, clean, and easy for marketing to edit without pinging a developer.

DevQ built a custom WordPress theme and layered a full conversion-tracking stack underneath it: Google Tag Manager firing into GA4 and Google Ads, Microsoft Clarity capturing session heatmaps, and a Looker Studio dashboard giving the marketing team a single live view of the funnel. Custom Case Studies and Team post types carry the thought-leadership content. NitroPack handles front-end performance. Technical SEO was cleaned up post-launch — redirect chains, mixed HTTP/HTTPS, trailing-slash inconsistencies — and a four-vendor delivery model (DevQ, SEO partner, reporting partner, designer) runs against shared goals.

The site loads in under a second. Marketing has real-time visibility into what every visitor does across the funnel without needing a HubSpot seat. The multi-partner delivery model keeps moving — SEO wins, design updates, and dashboard refinements ship on a steady cadence. SDC gets enterprise-class analytics on a mid-market budget.

SDC Automation is a Steven Douglas Corporation business serving industrial automation and manufacturing markets. DevQ built their WordPress site, the analytics stack underneath it, and the reporting layer on top — then coordinated a multi-vendor team (SEO, design, reporting) to keep everything pulling in the same direction.

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